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Blau, 3 Others Advance in $150 Mil. Review
BOSTON–Fleet Financial Group last week narrowed the field of agencies competing for its estimated $150 million direct marketing account.
Making final presentations next month will be Barry Blau & Partners, Wilton, Conn.; Bozell Direct, New York; Cohn & Wells, San Francisco and New York; and Devon Direct Marketing & Advertising, Berwyn, Pa.
Eliminated from contention were Gillespie in Princeton, N.J., OgilvyOne Worldwide in New York and Robertson Marketing Group in Salem, Va.
Blau is making its presentation in conjunction with Arnold Direct, a unit of Arnold Communications.
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