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DALLAS In an effort to better serve the midsize market, Fogarty Klein Monroe has launched a new media division called Targeting Group, the shop said.
The unit of the Houston-based agency will focus on providing full-range media capabilities to midsize companies with ad budgets ranging from $3 million to $75 million, the shop said.
“There was no middle ground for clients who weren’t big enough for the huge agencies, yet were too large for the independents,” said Targeting Group managing director Kyle Allen.
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