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With more than 7,000 watery creatures on the premises, including beluga whales and dolphins, the smallest residents of Chicago’s Shedd Aquarium have a tough time getting attention.
In a new campaign for the Shedd, Chicago Creative Partnership looks to equalize the attention by focusing on some of Shedd’s lesser- known attractions. The campaign is themed “Rediscover Shedd.” One print ad depicts a potbellied sea horse with the headline, “In some families, being the man of the house isn’t easy.
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