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BOSTON–First Union Corp. is looking to consolidate its estimated $30 million direct marketing business at one or two agencies, sources said. Currently, the business is split among about a dozen shops.
Pile and Co. president Skip Pile confirmed the Charlotte, N.C., financial services company has retained his Boston consulting firm to stage a review. He referred all other questions to the client.
New England, New York and Southeastern shops, as well as some of the client’s incumbent agencies, will be invited to pitch, sources said.
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