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LOS ANGELES The California Children and Families Commission, also known as First 5 California, has retained GMMB to handle a statewide campaign aimed at educating Californians about the benefits of early childhood development. The contract has a media budget of more than $67 million over the next three years.
The award, which was posted on the commission’s Web site, is contingent on GMMB surviving the five-day protest period. Barring protests, the contract is slated to be awarded on May 14.
GMMB,
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