Financial Ads Lead the Pack | Adweek Financial Ads Lead the Pack | Adweek
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Financial Ads Lead the Pack

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Boldly going where advertisers seem to go no more, financial services companies easily led the June list of companies spending ad dollars on the Web. According to a new report from Milpitas, Calif.-based Nielsen NetRatings. Providian Bank Corp., J.P. Morgan Chase & Co., and Capital One Financial Corp were the first, second and fourth leading online advertisers respectively for June 2001.

The three financial services companies spent $51.7 million on Net advertising while combined online ad spending for the top 10 Web advertisers was only $143 million.

"The financial ads are an example of the current trend in the world of online advertising--the merger of branding and direct marketing," Allen Weiner, NetRatings vice president and principal analyst, said in the report. Weiner also said that the burst of financial ads is a sign of the times: "With the economy slowing down, financial services companies are doing everything they can to stimulate consumer spending."--Sid Ross

DATA POINTS*:
--Providian Bank Corp. spent a little more than $20 million in June on U.S. Web Ads. J.P. Morgan Chase & Co. spent just under $17 million. Sony Corp. came in third with $15.5 million and Capitol One Financial Corp. was fourth with $14.6 million. AOL Time Warner spent $14.1 million.

--Rounding out the list of top 10 online ad spenders for June: Classmates Online; Bertlelsmann Ag; Orbitz; Neway; Amazon.com.

*All figures represent U.S. ad spending.