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BOSTON The Fenton Group said it is preparing to launch a $1.5 million TV, radio and print push in the Boston and Providence, R.I., markets for The Floor Center.
The effort from the Providence-based independent breaks this month and seeks to establish a high-end, leadership position for the brand, introducing the tagline “We are here to make your home exceptional.” The retailer’s previous line had been “Quality flooring for less,” employed in ads by MP Group of Miami Beach, Fla.
Fenton
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