FEI, Northern Tool Join Colle + McVoy

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CHICAGO Colle + McVoy has added FEI Women’s Health and Northern Tool + Equipment to its client roster, according to the MDC Partners’ shop.

Los Angeles-based FEI Women’s Health enlisted the Minneapolis agency to create brand awareness for its ParaGard intrauterine contraceptive. The work will include advertising, direct marketing, interactive, brand design, e-mail, collateral and even promotions.

“Bringing all of our services together for a client with a big opportunity to disrupt the marketplace is always exciting,” said agency CEO and chief creative officer John Jarvis in a statement.



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