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Foote, Cone & Belding uses the theme of “Freedom” in its first TV work for AT&T Wireless Services, the nation’s leading provider of wireless communications.
A 30-second spot from FCB, San Francisco, breaks nationally today, touting AT&T’s new “digital one rate” calling plan.
TV ads, which have no tagline, will make up the bulk of the campaign, which is backed by over $50 million in ad support, said sources. The new spots follow a print campaign from FCB which broke in late May and employed the “It’s all within your reach” tagline developed by the client’s former shop, McCann-Erickson, San Francisco.
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