FCB Lets 'Freedom' Ring Again

AT&T Wireless Spots Urge Customers to Rely on Their Cell Phones
SAN FRANCISCO–Foote, Cone & Belding is launching phase two of its “Freedom” campaign for AT&T Wireless Services with three just-completed TV spots that will roll nationally by Feb. 1.
Backed by a 1999 advertising budget of $120-140 million, the 30-second ads play up the idea that with AT&T’s digital one-rate plan, a wireless phone can be a customer’s only phone.
One of FCB’s latest ads opens with a female voiceover explaining how with AT&T’s plan, her wireless phone is more than “just any phone.”