Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
NEW YORK — Foote, Cone & Belding has landed creative and media planning duties for Qwest Communications, the client confirmed. The win came without a review. The account, with estimated billings of $100 million, had been handled by DDB in Chicago for the past four months.
FCB will soon begin working on a broadcast, print and direct mail campaign, which will focus on Qwest’s re-entry into long-distance within its 14-state local service region.
A representative for the Denver-based client, who declined to say why DDB had been replaced so quickly, said FCB was chosen for its years of experience in the telco category.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in