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Elegance and simplicity are the key themes of a global campaign that breaks this week for 3Com Palm Computing’s new Palm V handheld computerized organizer.
Created by Foote, Cone & Belding in San Francisco, the estimated $20 million print, outdoor and interactive effort will run in North America, Europe and the Pacific Rim. The tagline: “Simply palm.”
“This campaign is meant to look different from typical tech advertising,” said Liz Brooking, director of marketing communications for 3Com Palm Computing, Santa Clara, Calif.
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