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Some senior agency executives have cried “nepotism” at the appointment of Leeds Media & Communications to the Victorian State Government master media account. The business, which may bill more than $17 million, was pitched by Leeds, George Patterson and Dentsu, Young & Rubicam Partnership affiliate Total Media, after the then newly elected State Government fired Mojo last December. Government communications are headed by former DDB Needham chairman Peter Bennett, who hired his former agency to buy broadcast media during the review.
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