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After Scrapping 1st Plan, Levy Offers to Make Agency 2nd Net
CHICAGO–Last July, Publicis chairman Maurice Levy called Pat Fallon to discuss a proposal that was quite different from the one that resulted in Fallon McElligott’s sale last week.
The Frenchman wanted to merge Fallon’s operations with Publicis’ U.S. network, which includes Publicis & Hal Riney offices in San Francisco and Chicago, and Publicis offices in New York and Dallas. Pat Fallon would be in charge.
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