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CHICAGO Fallon Worldwide opened an office in Tokyo today, headed by president and chief creative officer Tamio Koshino, managing partner Mitsuru Kubota and managing director and representative director Phil Rubel.
Koshino and Kubota were founding partners of Japanese agency gram Advertising, with which Fallon had a previous relationship providing service for global Fallon clients Citibank and Timberland. Rubel was most recently chief operating officer of McCann-Erickson Japan.
Fallon will absorb all of gram’s 20 employees and current client roster, which includes Sony Japan, Callaway Golf, Mitsubishi Corp.
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