Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
NEW YORK This year’s MTV Movie Awards program was taped, edited and bleeped—a nod to the obscenity frenzy stemming from Janet Jackson’s overexposure during February’s Super Bowl halftime show, which was produced by MTV for CBS. But rather than avoid the hot-button topic, Virgin Mobile USA embraced it in four quirky TV spots from Fallon in New York.
The campaign, a one-off produced in a few days, juxtaposed innocuous images such as that of a rabbit with apologetic voiceover messages like, “Due to recent crackdowns on indecency in broadcasting, Virgin Mobile will not be airing its original commercial in which you would have seen former heads of state removing tags from mattresses.”
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in