Fallon, Ted Move Talent Search to TV | Adweek Fallon, Ted Move Talent Search to TV | Adweek
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Fallon, Ted Move Talent Search to TV

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CHICAGO United Airlines' low-cost subsidiary Ted will shift its faux search for a spokesperson from radio to television next week with new advertising from Fallon.

The Minneapolis agency created nine 30-second TV spots that will begin airing in Denver next week. In the ads, improv comedian Jonathan Magnum interviews people on the streets of Florida and Las Vegas and asks them to recite lines that promote attributes of the low-cost airline.

One man, holding a metal detector on a beach, says, "If you don't want to keep hunting for fares, go to flyted.com." Another spot features a French-accented hairdresser (who rates his sexiness an 8 of 10) reciting the airline's Web site, flyted.com.

The television commercials spring from a radio effort created last year by the Publicis Groupe shop. That campaign aired in Chicago, Denver and Washington, D.C. The nine spots—with six others to follow—are currently slated to run only in the Denver market on cable and network stations.

Campaign spending is undisclosed. The Elk Grove Village, Ill.-based carrier spent $3 million advertising its Ted subsidiary, according to Nielsen Monitor-Plus.