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CHICAGO United Airlines’ low-cost subsidiary Ted will shift its faux search for a spokesperson from radio to television next week with new advertising from Fallon.
The Minneapolis agency created nine 30-second TV spots that will begin airing in Denver next week. In the ads, improv comedian Jonathan Magnum interviews people on the streets of Florida and Las Vegas and asks them to recite lines that promote attributes of the low-cost airline.
One man, holding a metal detector on a beach, says, “If you don’t want to keep hunting for fares, go to flyted.com.”
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