Fallon Ridicules Bad Behavior for Subway | Adweek Fallon Ridicules Bad Behavior for Subway | Adweek
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Fallon Ridicules Bad Behavior for Subway

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CHICAGO Fallon makes a humorous Wang Chung reference in a new spot for Subway scheduled to air immediately after the Super Bowl.

The 60-second spot, which will be the only advertisement running between the final gun and the post-game show, makes light of the fast-food chain's recent positioning, "It's OK, I had Subway." In the spot, people act inappropriately (such as spraying perfume directly in someone's face and cutting a child's kite string), while an announcer explains that the idea is that people who eat Subway can "occasionally be bad, not eat bad."

The spot then admonishes specific people to halt their offensive behavior, like a waitress pouring coffee on customers or a couple trying to bring back "van art." "And sorry, Wang Chung," says the announcer, "No reunion tour." Members of the '80's band do not actually appear in the spot, but they did approve the reference and the casting, according to an agency representative.

"We wanted to use the world stage of the Super Bowl to reinforce the brand position that by eating a healthier diet more often, you can occasionally indulge," said David Lubars, president and creative director of the Minneapolis agency, in a statement. "We knew that we could build on the humorous and entertaining tone of the 'It's OK' campaign with a 60-second spot."

Subway, based in Norwalk, Conn., has been a sponsor of the post-game report on CBS all season, though the chain will not be the sponsor of Sunday's game wrap-up. Subway's famed spokesman, Jared Fogle, is not a part of the company's Super Bowl marketing plans, according to an agency representative.