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CHICAGO EDS will break a new advertising campaign tonight, marking the company’s first foray into television since the 2002 Winter Olympics.
Television spots from Fallon, Minneapolis, breaking during first-day coverage of the EDS Byron Nelson Golf Championship on USA, continue the theme of using simple metaphors to highlight how the client can help companies in various arenas, ranging from supplies management to billing and payment services.
One spot shows a small forklift having trouble reaching a spot on a high shelf.
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