JWT Veteran Sitley Envisions an Inclusive Role for His Department
CHICAGO--As Fallon McElligott's new director of broadcast production, Mark Sitley wants to increase his department's role in the creation and execution of campaigns for the agency's clients.
"I want to have [broadcast production] involved right from the planning stages," he said.
Appointed last week, Sitley begins his new job Aug. 2, overseeing all of the Minneapolis agency's TV and radio sessions. He will report directly to agency president and creative director David Lubars, and takes over from Judy Brink, who will continue in her present role as executive producer.
"Mark will bring an immense amount of knowledge and creativity," Lubars said in a statement. "We're lucky to have him join."
Most recently a freelance executive producer for J. Walter Thompson in New York, Sitley began his career in 1980 at DDB in New York and subsequently spent time at Chiat/Day and Ally & Gargano in New York during the 1980s.
For the past decade, Sitley has worked as a commercial director, and his experience included helping the Creative Artists Agency launch the "Always Coca-Cola" campaign.
It was Lubars, in fact, who gave Sitley his first directing break. Lubars' namesake agency, Leonard, Monahan, Lubars & Kelly in Providence, R.I., hired Sitley to direct his first commercial for a local bank.
Sitley also came recommended by, among others, Lubars' wife Cindy, who formerly worked as a producer under him at Chiat/Day in New York (now TBWA/Chiat/Day).
Family considerations guided him back into the agency world, he said. "The peripatetic nature of directing became not what I wanted for my wife and family," he said.
He added that Fallon's reputation and blue-chip client roster made it an easy decision. Also, he said, Lubars and agency chairman Pat Fallon expressed a desire to make Fallon's production capabilities "the best in the world."
"They wanted to make sure they could offer their clients the best production available," Sitley said.
That said, Sitley noted that Fallon's production values are already high, and that he isn't planning wholesale changes for the 24-person department. "There's nothing broken that needs to be fixed," he said.