BOSTON Mullen has been awarded branding chores for Fallon Clinic, a physicians group practice.
Mullen is working with the client to develop an integrated campaign that will include advertising, direct marketing and media duties. Ads are scheduled to break in the third or fourth quarter, according to Melissa Lea, EVP, director of business development at the agency.
The Wenham, Mass., Interpublic Group agency picked up the Worcester, Mass.-based account after a review. Spending was not disclosed.
The win comes during a period of highs and lows for Mullen. On Monday, the shop cut 56 staffers in the wake of its recent loss of creative duties for wireless communications company Nextel. On a more positive note, the shop last week added creative for XM Satellite Radio.