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Agency Says Statement on Review Was Meant to Protect Its Brand
CHICAGO – Fallon McElligott chairman Pat Fallon said he just wanted to set the record straight when he sent out a strongly worded statement last Tuesday regarding his agency’s inability to come to terms with Budget Rent A Car over the client’s $40 million creative account.
“I wanted people to understand that we couldn’t come together on financial issues and that was why we didn’t get the account,” Fallon said two days after the press release, which implied Budget’s compensation plan was unreasonable, caused a stir in the advertising community.
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