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Strains of “Oh, What a Beautiful Morning” accompany golfers and groundskeepers in the latest advertising for the Golf Course Superintendents’ Association.
The 30-second television spot from Mullen in Wenham, Mass., broke last week on the Golf Channel. It will run through September on tournament telecasts.
Mullen and its Winston-Salem, N.C., satellite, Mullen/LHC, are no strangers to the golfing category. The North Carolina unit launched a television campaign for the Dunlop Slazenger Group Americas’ Maxfli golf balls earlier this month.
The GCSA commercial closes with the group’s established “Keeping it beautiful” tagline, an attempt to draw nongolfers to the sport and promote awareness of the role superintendents play in keeping courses attractive and shaping the overall golfing experience.
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