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DALLAS Maverick Advertising and Public Relations has been awarded the ad account of Fairfield Resorts, the shop said.
The Fort Worth, Texas, agency won the account of the Orlando, Fla.-based resort chain in an informal review with undisclosed contenders. There was no incumbent.
Shop vice president Jake Yarbrough said the client was impressed with work Maverick had done for the Santa Fe Convention and Visitors Bureau.
“They liked several of our concepts and ideas,” Yarbrough said. “I think through that work they understood we would be able to connect with their main demographic, which is women between the ages of 35-45.”
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