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CHICAGO Doner highlights Expedia.com’s tools to help travelers make informed decisions in its first campaign for the travel site since winning the $170 million account last September.
The effort, which includes television and print components, introduces the company’s new tagline, “Go with confidence.” The television spots, which break this week, each highlight tools that Expedia has developed to help consumers make their travel plans.
One spot, already on air, uses Expedia’s trademark yellow suitcase to describe the confident traveler.
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