Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Edgy Commercials by Gearon Hoffman Seek To Attract Investors With a High Net Worth
BOSTON–Unlike competitors such as Charles Schwab, which promotes its accessibility, discount brokerage Brown & Co. hopes to underscore its exclusivity in a series of television commercials and print ads that began breaking last week.
Created by Gearon Hoffman in Boston, which has handled the account for the past 15 years, the campaign introduces the tagline, “Where your experience pays off.”
A unit of Chase Manhattan Corp.,
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in