TU Electric has introduced an awareness campaign for its home energy saving program with broadcast and print work from Dallas agency Evans Advertising and Public Relations.
Leading the effort is a 30-second television commercial that uses humor to convey the simplicity of learning about new homes' energy efficiency via the utility company's "E-Wise" program guidelines.
"Through strategic creative, we have illustrated to TU residential customers they can save a great deal of time and money by selecting an E-Wise home," said Kevin Mote, senior vice president and executive creative director at Evans. Billings were undisclosed. The fast-paced commercial shows a family inspecting a new home's energy saving features the hard way: slashing through walls with sledgehammers and chainsaws, plus crawling through the attic to inspect the insulation. They eventually agree to buy the home from a realtor shocked to see the extensive damage. A voiceover notes that the family could have saved a lot of time and repair bills by noting the TU Electric E-Wise sign posted on the outside of the house.
The television spot, as well as companion 60-second radio ads, will air on Dallas/Fort Worth-area stations through June. A print component of the E-Wise message will have a longer schedule through August in the The Dallas Morning News and Fort Worth Star-Telegram, as well as in newspapers in other TU service areas in the state like Round Rock, Temple, Killeen, Tyler and Midland.
Besides Mote, those earning production credits in the campaign are senior art director Susan Shalowitz, copywriter Kenny Osborne and executive producer Kelly Scott.
Evans is part of the $360 million EvansGroup network based in Salt Lake City.