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NEW YORK As part of its “Power of One” integration of operating units, Euro RSCG Worldwide plans to consolidate its West Coast operations into a single entity under one banner, the agency confirmed.
Euro RSCG MVBMS Partners CEO and CCO Ron Berger, to whom the new unit will report, said, “This is part of the same ‘Power of One’ initiative, only moving West.” According to Berger, the intention is to make “the sum greater than all of its parts.”
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