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Advance America Cash Advance Centers has awarded Erwin-Penland its $5-7 million broadcast ad account.
The Greenville, S.C., agency beat three undisclosed Southeastern shops in an informal review limited to broadcast capabilities. Incumbent Brann Worldwide in Dallas will continue to handle print advertising and direct marketing for the Spartanburg, S.C.-based client.
Agencies were asked to develop a media plan for a $5 million budget, which has increased to $7 million, said E-P president Joe Erwin.
“The review was scientific in nature,” said Erwin, crediting the win to agency media directors Gretchen Erwin and Ellen Elliott-Gill.
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