Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Epson America has awarded its estimated $20 million ad account to DDB Needham’s Los Angeles office, after a three-month review.
The agency prevailed over three other finalists: The Richards Group, Dallas; Rubin Postaer and Associates, Santa Monica, Calif.; and Seiniger Advertising, Beverly Hills, Calif. Although the Torrance, Calif.-based company was considering unbundling its media, DDB was awarded both creative and media duties.
Epson executives complimented all of the finalists on their presentations, but said DDB demonstrated “the best strategic thinking and insights” into the printer company’s business.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in