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The e-mail marketing industry is seeing signs that the nagging problem of spam, which has haunted it for years, is finally improving.
Microsoft claimed a victory last week in its blitz against Scott Richter, the self-described “Spam King,” when his e-mail marketing company, OptinRealBig- .com, filed for Chapter 11 bankruptcy protection 18 months after Microsoft sued it for allegedly bombarding Hotmail users with spam. OptinRealBig- .com, which plans to continue operating while fighting the lawsuit, cited $46 million in potential legal liability to Microsoft and the financial burden of battling Microsoft as reasons for the reorganization.
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