Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
New York agency Dweck & Campbell hopes to capture city residents’ attention by painting the town red–literally.
The agency is also gearing up for maximum “coverage” in its effort for wallcovering retailer Janovic, despite a $1-2 million budget.
Beginning this month, the agency and Janovic will coat buildings, plastic fruit and even a few human models with “pretty intrusive” colors, said agency chairman and creative director Michael Dweck.
The campaign strategy also tweaks New Yorkers’ habit of defacing outdoor ads.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in