CHICAGO Dunn Bros. Coffee has named Dalton Advertising its lead advertising agency following a review involving several undisclosed shops.
The Minneapolis shop will help the locally based coffee shop chain move into new markets, and establish a personality that's different from competitors such as Starbucks and Caribou, according to Dunn Bros. marketing director Pam Waltman.
"This opportunity is especially cool because Dunn Bros. isn't just another chain of coffee shops, but more a collection of individual stores that are a genuine part of the neighborhoods they serve," said agency president Rob Dalton in a statement. The shop's first work for the chain is expected in the first quarter of 2004.
Founded in 1987 by brothers Ed and Dan Dunn in Minneapolis, the chain now has 27 stores in Minnesota. According to the company's Web site, Dunn Bros. is looking to expand its franchises into Dallas and possibly cities in Wisconsin, Iowa and South Dakota. Annual billings for the account were not disclosed.