BOSTON RDW Group said it has been tapped by Dunkin' Donuts Northeast Distribution Center, which services 1,700 franchises and their owners throughout the Norheast.
Independent RDW in Providence, R.I., will craft print and online newsletters and provide other internal communications assistance as required. One special project will be the promotion of the upcoming Jimmy Fund Golf tournament. The budget was not disclosed.
Dunkin' Donuts in Randolph, Mass., is a unit of Allied-Domecq. The client's lead agency is Interpublic Group-owned Hill, Holliday, Connors, Cosmopulos in Boston.
—Adweek staff report