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BOSTON Duncan/Channon this month launches Birkenstock’s first concerted advertising effort in more than a decade.
The ads, designed by Duncan/Channon cd Anne Elisco-Lemme and written by acd John Munyan, show large images of feet on a white background with miniature props. In one execution, female toes are shown “pumping” mini-barbells. In another, a yoga mat is slung across one foot. Copy reads, “Part sandal. Part personal trainer. Sure they’re surprisingly stylish, but they also help tone your feet.
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