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Agency Breaks Mixed-Media Effort With Bleeped-Out Profanity
BOSTON–Duffy & Shanley’s latest promotional effort for Projo.com, the online version of The Providence Journal, is generating some controversy for its use of implied profanity and decidedly “in your face” attitude.
“To get this audience’s attention, we had to do that,” said Jonathan Duffy, vice president of marketing at the Providence, R.I., agency. The ads target 18-34-year-olds.
One radio spot features a college career counselor losing her cool when one student is able to find a job on his own through Projo.com’s
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