Duffy & Shanley Retains R.I. Tourism | Adweek Duffy & Shanley Retains R.I. Tourism | Adweek
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Duffy & Shanley Retains R.I. Tourism

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BOSTON Duffy & Shanley said it has retained the Rhode Island Tourism and Economic Development business following a mandatory review of undisclosed shops.

The independent agency in Providence, R.I., first won the business in 1984. Estimated annual spending is $1 million.

"We're proud of our long-term partnership with R.I. Tourism and [Economic Development] and have never rested on our position as the incumbent. With so many different clients, agendas and initiatives over the years, no one strategy wins this business, " said Jon Duffy, president of the shop.

Duffy & Shanley handles both advertising and public relations for the state's tourism and economic development efforts. Rhode Island's tourism industry has grown from $700 million to $3.3 billion under the agency's stewardship of the account.

Its "Unwind" campaign unveiled two tourism TV spots earlier this year, while the separate "Blue Sky, Rhode Island" effort urges businesses to leverage the state's small size to achieve greater innovation.

—Adweek staff report