Duffy Launches United Way Ads

BOSTOn—Duffy & Shanley this week will unveil its first campaign for the United Way of Rhode Island.

The effort promotes the organization’s new Community Impact Fund, which targets areas of concern such as youth and family welfare, people in crisis, and adult and neighborhood independence.

Print and outdoor ads from the Providence, R.I., shop, tagged “Help us help. Here,” use portraits of donors to promote specific activities supported by the client.

One ad depicts a group of workers holding hard hats; text reads, “United to help a battered woman find sanctuary.”