A year ago, Euro RSCG DSW Partners was licking its wounds after losing the offline portion of Intel's $100 million account. Today, the Salt Lake City shop has replaced that business with online and offline work for dot.coms and business-to-business clients, and has become the leading tech shop in the West.
In the past year, nine new clients--three in recent weeks--brought the shop $135 million in capitalized billings. Total billings for the year are estimated at $250 million. Thanks largely to its interactive expertise, it has leapfrogged its tech rivals, some of whom have merged, such as Anderson & Lembke, which joined with McCann-Erickson. Others, such as Winkler Advertising, haven't cracked the $100 million mark.
DSW landed ad duties for PointServe.com, an online service scheduling site, and Telocity, a high-speed DSL provider. Other wins in the past year include SportsNuts.com, Storage Tek, QMS/Minolta printers, KnightRidder.com, Alcatel Network Systems, Check Free, Xircom (global creative), Sequent Computer Systems and Ask Jeeves.
"We have a more balanced portfolio," said agency co-founder and partner John Dahlin.
Separately, Dave Boede, one of six partners and head of new business, is leaving the agency. Alan Reighard takes his responsibilities.
Two other executives are being promoted to partner: Peter Klinge, who runs the interactive group, and CFO Doug Folsom. K