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Lane Advertising and Vic Firth Inc. last week began marching to the same drummer. The Dedham, Mass., company’s sticks are used by jazz, rock and blues percussion greats ranging from Buddy Rich and Sheila E. to the Rolling Stones’ Charlie Watts.
Lane, Salem, Mass., was chosen for the assignment following a review of undisclosed shops. The assignment is budgeted in the high six figures, said agency principal Keith Lane. “This is an opportunity to do terrific creative work,” Lane said.
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