Dreyfus, Veryfine Expected to Seek New Shops

BOSTON — Dreyfus and Veryfine, which had been with recently defunct Boston independent Holland Mark, will not enter into long-term relationships with Partners & Simons, which picked up some clients and staff from Holland Mark following its October demise.

Sam Rowse, president of Veryfine, said his company will “go dark” for a time in terms of advertising as it works out strategies to promote its Fruit 2-0 brand nationally. The client spends about $1-2 million annually on ads, but that figure is expected to rise significantly in 2002 and Veryfine will likely seek a new outside agency early next year, sources said.