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CHICAGO Interpublic Group’s DraftFCB has created a 16-person practice to help the agency’s pharmaceutical clients develop more engaging sales presentation materials via closed-loop marketing programs available on tablet PCs.
The unit, called Connect Tech, will be a part of the agency’s specialized practice, DraftFCB Healthcare. The division will specialize in creating presentations customized to the top three CLM platforms, which are used by sales representatives in doctor’s offices. The agency is believed to be the first to develop a practice dedicated to CLM programming, said Harold Corbran, chief operating officer at DraftFCB Healthcare.
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