Dr Pepper in Encore Promo With Sony

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DALLAS As the official soft drink sponsor of Spider-Man 2, Dr Pepper has launched a summer promotion in which customers can win Dodge Vipers, Segway human transporters and Vespa motor scooters, the client said.

Counting down to the movie’s release on June 30, customers can win prizes by looking in 20-ounce and 2-liter bottles and in 12- and 24-packs of Dr Pepper and Diet Dr Pepper, the client said. The prize pool consists of 10 Dodge Vipers, 15 Segway transporters, 15 Vespa scooters, 3,000 mountain bikes and yearlong supplies of Dr Pepper.

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