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Happy schoolchildren, friendly police and firemen, shoppers and late-night clubgoers figure in Stone & Ward’s inaugural campaign for The Downtown Partnership.
The local campaign, with a budget of $200,000, is aimed at increasing the number of visitors and residents in downtown Little Rock, Ark.
The state capital is one of many locales following the trend of urban renewal and revitalization of the city center. In its television effort, Stone & Ward opted for a montage of people-focused downtown scenes.
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