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NEW YORK DoubleClick said today that it has sold its 15 percent stake, or about 3.9 million shares, in AdLink Internet Media AG for about $9.5 million to the German online ad network’s majority shareholder, United Internet AG.
With DoubleClick focusing on providing technology and data solutions to marketers and publishers, it was not “a strategic fit to own shares in an online ad network,” explained Kevin Ryan, CEO at the New York-based company.
Though DoubleClick no longer holds an equity interest in AdLink, the latter will continue to use the former’s ad management products and services.
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