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Doremus Relates Bank's Post-9/11 Successes

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NEW YORK Doremus is working on an image campaign for Sandler O'Neill & Partners, a boutique investment bank whose offices were destroyed and one-third of its employees killed during the Sept. 11, 2001 attacks on the World Trade Center.

The advertising will represent the first work for New York firm since early 2002.

Shortly after the attacks, SO&P launched a campaign "to emphasize that the business was committed to staying in business," said Michael Lacovara, client co-COO. This time work will focus on "our scale and our achievements that gives both existing clients familiarity with the range of our services and introduces us to new business."

Doremus won the estimated $10-15 million account in May following a three-month review. The New York-based Omnicom Group shop beat out Walter F. Cameron Advertising in Hauppauge, N.Y., and KDJ Advertising in New York and Medford, N.Y.

"The opportunity for these guys lies in two areas: they ahve an incredibly strong culture ... and how good they are in the marketplace," said Howard Sherman, managing director of the New York office.

Their first work, primarily a print campaign with some sponsorship opportunities, is expected to roll out in November, said Lacovara.