Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
NEW YORK — Interpublic Group CEO John Dooner is implementing a plan he is calling “The Coke Solution,” which calls for the creation of a new system to oversee and troubleshoot on one of the holding company’s biggest global accounts, Coca-Cola.
The initiative would unite account and creative executives from various IPG-Coke agencies and be steered by Bill Grogan, group management director at McCann-Erickson. The team would report to Gunnar Wilmot, IPG svp, planning and business development.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in