Donino, White Connects With Cabletron Systems

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Donino, White & Partners here won its biggest account ever last week with the acquisition of the $20-25 million business of Cabletron Systems, a maker of computer networking products in Rochester, N.H.
Allen & Gerritsen in Watertown, Mass., and Ketchum Advertising in Pittsburgh also competed in the review.
The company was seeking a shop for both branding and product assignments, though creating a strong corporate image is essential, said Stephan Gray, Cabletron’s vice president of worldwide marketing, when the review began in December.

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