LOS ANGELES Carpet One has selected Doner to handle its estimated $20 million account, according to Select Resources International in West Hollywood, Calif, which led the search.
The Southfield, Mich.-based agency overcame Berenter, Greenhouse & Webster and the Ocean Group, both in New York; Campbell-Ewald and Colby & Partners, both in Santa Monica, Calif.; and Modernista! in Boston. The Ocean Group previously handled projects for the Manchester, N.H.-based flooring retailer.
Doner is charged with creating a campaign that targets consumers and its 1,0000 independent store owners. [Adweek, Jan. 20].
Doner representatives could not immediately be reached for comment.