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Independent Doner, Southfield, Mich., has won the estimated $30 million media buying and planning account of Outback Steakhouse and Carrabba’s Italian Grill, following a shootout with Omnicom-owned incumbent PHD, New York, the client said. Tampa, Fla.-based Outback owns 809 steakhouses in the U.S. and 130-plus Carrabba’s restaurants.
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